Step 1: Create a New Campaign

• Click New Campaign to start entering your campaign inputs.

Step 2: Add Campaign Inputs

• Fill out the Brand Brief section with as much detail as possible:
  
  • Brand background
  • Target audience
  • Messaging goals
  • Campaign context
• The more information you provide, the more accurate and relevant the insights will be.

Step 3: Upload Your Videos

• Use the upload tool to add your campaign videos.
  
  • Upload up to five videos simultaneously.
  • Supported file formats: MP4, MOV, AVI
  • Maximum file size: 32MB per video

Step 4: Qortex Runs Video Analysis

• The system processes your videos using advanced video intelligence.
• A progress bar will show the status of each video as it moves through the analysis process.

Step 5: Review Insights

A. Creative Insights

• Short summaries highlight key creative features and analysis for each video.

B. Inferred Audience Recommendations

• Based on your inputs, the platform identifies the intended audiences.
• Each recommendation includes:
  
  • A rationale
  • Demographics for activation
• You can export this data as a CSV file.

C. Content Recommendations

Step 6: Review Previous Campaigns

• The platform recommends content environments based on Resonance Score - the alignment between creative, consumer, content, and placement.
• Filter results by:
  
  • All
  • Streaming Video
  • Online Video
  • Social Video
• Results can be exported as a CSV file.

D. Content Recommendation Details

• Click View Details for granular content recommendations, including specific placements predicted to perform well based on the resonance score.

• Click My Campaigns (top right of dashboard).
• Use the three-dot menu next to each campaign to View Insights and revisit past results.