You can find Qortex audiences under the Contextual targeting section in Basis. Within this environment, we’ve made a wide range of prebuilt segments available, designed to align with real-time video moments, sentiment, and content categories that drive stronger engagement.
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These ready-to-use audiences are a great starting point for advertisers looking to quickly tap into contextual relevance without added setup. From broad categories to more nuanced content signals, everything is built to help you reach viewers at the right moment.
Need something more tailored? We’ve got you covered. Our team can build custom contextual segments based on your campaign goals, target audience, or specific content environments. Just reach out, and we’ll help you create a strategy that fits.
This launch marks another step toward making video advertising more precise, scalable, and aligned with how people actually experience content today.
What Is Advanced Video Intelligence and How Does It Work?
Advanced Video Intelligence (AVI) is the engine behind Qortex audiences. Instead of relying on user data or basic metadata, AVI analyzes video content itself to understand what’s happening in each moment.
Using AI, Qortex processes video frame by frame, identifying elements like objects, actions, tone, and sentiment. It then categorizes these moments into structured data, creating a deep understanding of the content beyond surface-level tags.
This allows advertisers to align messaging with specific in-video moments, not just the overall theme of a piece of content. For example, rather than targeting a general “sports” category, you can align with moments of celebration, high intensity, or specific activities within the video.
The result is more relevant ad placements, stronger engagement, and a more seamless experience for viewers, all while operating in a privacy-first, cookieless environment.
What Is Advanced Video Intelligence and How Does It Work?
Advanced Video Intelligence (AVI) is the engine behind Qortex audiences. Instead of relying on user data or basic metadata, AVI analyzes video content itself to understand what’s happening in each moment.
Using AI, Qortex processes video frame by frame, identifying elements like objects, actions, tone, and sentiment. It then categorizes these moments into structured data, creating a deep understanding of the content beyond surface-level tags.
This allows advertisers to align messaging with specific in-video moments, not just the overall theme of a piece of content. For example, rather than targeting a general “sports” category, you can align with moments of celebration, high intensity, or specific activities within the video.
The result is more relevant ad placements, stronger engagement, and a more seamless experience for viewers, all while operating in a privacy-first, cookieless environment.
How to Get Started
Getting started is simple:
- Activate Qortex directly in Basis by selecting a prebuilt audience under the Contextual section
- Have a specific campaign in mind? Request a custom audience tailored to your goals
- Not sure where to begin? Start with AVI. We’ll help you identify the right moments and build a strategy around them
However you choose to start, Qortex makes it easy to bring smarter, moment-driven targeting into your campaigns.
