The Display Room

A blog by Qortex

Smarter Media Planning vs Wiser Media Planning

AI

Smarter Media Planning vs Wiser Media Planning

Planning tools and DSPs have never been more advanced. Automation is faster. Optimization is more aggressive. Contextual targeting is more widely adopted. Yet nearly 9 out of 10 videos are still misclassified.

January 9, 2026

Anheuser-Busch’s Three Big 2026 Super Bowl Commercial Bets

Anheuser-Busch’s Three Big 2026 Super Bowl Commercial Bets

The Super Bowl draws one of the most fragmented audiences on television, and in 2026, Anheuser-Busch placed three very different creative bets to meet them there. Using Agentic Video Intelligence, we analyzed Budweiser, Bud Light, and Michelob ULTRA to see which ad resonated most, with who, and why one emerged as the clear standout.

January 30, 2026

Qortex unveils Creative Gallery for Video and Image formats

Qortex unveils Creative Gallery for Video and Image formats

Our award-winning ad formats, In-Image and On-Stream, are designed to fit into the natural flow of content consumption. The In-Image format overlays ads directly on top of pictorial content, while On-Stream does the same for video content. Both are engineered to be visually engaging without disrupting the user experience, ensuring your audience can engage with content without unwanted interruptions.

October 31, 2024

The Attention Economy and How AI is Enforcing It

The Attention Economy and How AI is Enforcing It

Discover how AI is revolutionizing the attention economy by helping businesses capture, retain, and measure people's attention in an increasingly information-rich digital landscape.

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Qortex Is Live in Basis

You can now find Qortex audiences under the Contextual targeting section in Basis. Within this environment, we’ve made a wide range of prebuilt segments available, designed to align with real-time video moments, sentiment, and content categories that drive stronger engagement.

The Lifecycle of Attention: What Video Data Reveals About Cultural Moments

It's not enough to start advertising a couple days before a big event.

You Don’t Know Your Audience as Well as You Think You Do

Most audience definitions rely on demographics and behavior. But what people watch reveals something deeper. Here’s what most teams miss.

Great Creative Doesn’t Fail. It Gets Placed in the Wrong Context.

It exists inside environments. Inside content. Inside moments that shape how it’s interpreted.And that context has more influence on how something is received than the idea itself in many cases.

Travel Content Doesn’t Drive Travel Decisions. This Does.

Travel content is where people go to explore destinations, research trips, and imagine experiences. Or is it?

Media Planning Is Dead

The Media Plan Is Dying. Here’s What Comes Next.

What Cooking Content Can Teach Us About High-Intent Audiences

Cooking content outperforms basketball content for Nike campaigns. Let's talk about why.

Data Spine Gap

How to properly build a data spine to last