The Display Room

A blog by Qortex
Smarter Media Planning vs Wiser Media Planning

AI

Smarter Media Planning vs Wiser Media Planning

Planning tools and DSPs have never been more advanced. Automation is faster. Optimization is more aggressive. Contextual targeting is more widely adopted. Yet nearly 9 out of 10 videos are still misclassified.

January 9, 2026
Anheuser-Busch’s Three Big 2026 Super Bowl Commercial Bets
Streaming

Anheuser-Busch’s Three Big 2026 Super Bowl Commercial Bets

The Super Bowl draws one of the most fragmented audiences on television, and in 2026, Anheuser-Busch placed three very different creative bets to meet them there. Using Agentic Video Intelligence, we analyzed Budweiser, Bud Light, and Michelob ULTRA to see which ad resonated most, with who, and why one emerged as the clear standout.

January 30, 2026
Qortex unveils Creative Gallery for Video and Image formats
Ad Tech

Qortex unveils Creative Gallery for Video and Image formats

Our award-winning ad formats, In-Image and On-Stream, are designed to fit into the natural flow of content consumption. The In-Image format overlays ads directly on top of pictorial content, while On-Stream does the same for video content. Both are engineered to be visually engaging without disrupting the user experience, ensuring your audience can engage with content without unwanted interruptions.

October 31, 2024
The Attention Economy and How AI is Enforcing It
AI

The Attention Economy and How AI is Enforcing It

Discover how AI is revolutionizing the attention economy by helping businesses capture, retain, and measure people's attention in an increasingly information-rich digital landscape.

August 6, 2024

Recent articles

Advertising

Weekly Advanced Video Insights: Where Audience Attention Moved This Week (Feb. 16)

Audience attention does not disappear after major cultural moments. It shifts quickly toward whatever feels most urgent in the real world, and this week, that shift was unmistakable.

February 20, 2026
Advertising

New Data Reveals the Super Bowl Is a Year-Round Advertising Opportunity

New video data shows the Super Bowl drives sustained year-round conversation, with 25% of peak attention occurring outside game week. Learn how advertisers can use cultural signals to capture early intent and maximize media efficiency.

February 19, 2026
Ad Tech

Super Bowl LX Snack Brand Faceoff: Early Signals from Pringles, Lay’s, and Ritz

Using Qortex Agentic Video Intelligence, we analyzed early signals from Pringles, Lay’s, and Ritz to understand which audiences each teaser resonates with, how those signals expand beyond the obvious, and where each brand appears best positioned heading into the full Super Bowl LX broadcast.

February 2, 2026
Ad Tech

When Page Context and Video Context Don’t Match: What Early Signals Reveal About Contextual Classification

Early Qortex research reveals widespread mismatches between page-level and video-level contextual classifications, highlighting why granular video intelligence matters for modern advertising and brand safety.

January 30, 2026
Streaming

Super Bowl LX Food Delivery Faceoff: Early Signals from Instacart, Uber Eats, and Grubhub

Every Super Bowl ad competes in the same moment, but not every brand is trying to win the same way. Using Qortex Advanced Video Intelligence, we analyzed early signals from Instacart, Grubhub, and Uber Eats to understand which audiences each campaign resonates with and where the real advantages emerge.

January 30, 2026
AI

Resonance Score: The Future of Measuring Ad Effectiveness

Traditional attention and performance metrics don’t capture the full story of whether an ad is truly working. At Qortex, we believe the answer lies in Resonance: a more predictive, science-backed metric that measures how well an ad connects with its audience.

September 15, 2025
AI

Campaign of the Week: Coca-Cola – Together Always

Coca-Cola’s “Together Always” campaign shows the timeless power of fútbol to unite, even the most unlikely pairs. What stood out most in Qortex AVI’s analysis was how far beyond core sports fans the resonance extended. With resonance scores above 85 across multiple audiences, this campaign demonstrates how a creatively consistent idea can travel across communities and contexts.

September 4, 2025
AI

Battling Signal Loss in Advertising with Content

Think you know your audience? You might be wrong. See why what people watch says more than who they are—and why content is the real key to connection.

July 26, 2025

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