There is no shortage of video and no shortage of things you need it to tell you. What's missing is anything that connects the two at the scale you need, because LLMs or Agents like ChatGPT are expensive to analyze in bulk. So the questions get answered from an expensive sampled piece of data, non-specific content, a manual count, and a confident guess, or they don't get answered at all. And every day someone has to make a call from that data about advertising, sponsorships, content, audiences, media investments, licensing, and AI. Those decisions are only as good as the understanding behind them. Most video AI stops at detection. Detection ≠ understanding. Point AI at a shallow read and it won't fail loudly. It will automate the wrong call faster.