$11.6 billion in political ad spend. A media landscape more fragmented than ever. See where voter attention actually is, and how to reach it without relying on personal data.
● What's driving record 2026 political ad spend,
● Where the money is actually going
● Why politics drives 61% of engagement from just 23% content volume
● The overlooked contextual environments — local news, disaster coverage — where issue-based voters already are
● A privacy-first approach built for a cookie-less, regulation-heavy landscape
