Though nearly $200 billion is spent annually on video ads, advertisers are missing crucial insights to understand how the content itself drives business outcomes. Meanwhile, publishers struggle with the inability to assess the true value of their content. Video content makes up 82% of internet activity, but there’s a lack of clarity around the content and how it performs. Unthinkable, right?
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Despite being in the golden age of video content, over 70% is misunderstood, leading to missed opportunities and ineffective targeting. With over 100,000 years of video available, only specialized AI can analyze and unlock its full potential in real-time. Qortex’s Advanced Video Intelligence provides precise insights, enabling data-driven decisions that drive measurable business outcomes.
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Our AI technology conducts in-depth, frame-by-frame video analysis to extract qualitative insights such as creative tone, content categorization, and video transcription. Beyond analysis, we bridge the gap between video content and impact by linking targeting, placement, and creative assets to measure and optimize their influence on performance and resonance.
Learn moreVideo signals provide the clarity needed for content alignment, the most effective form of targeting. Unlike traditional behavioral targeting, which relies on past data, content alignment uses real-time video content to ensure ads are highly relevant. This method has been shown to increase performance by an average of 73%.
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