Stop getting surprised by the moments that move budgets. The Media Buyer Planning Calendar puts the cultural, retail, sports, and political moments that actually impact media performance directly into your calendar.
Not conferences.
Not fluff.
The real-world moments brands plan around.
From the Olympics to election cycles.
From retail tentpoles to major film releases.
From fashion weeks to championship games.
All mapped out in one place so you can:
- Plan campaigns before everyone else.
- Brief creative with context, not guesswork.
- Align budgets to moments that drive attention.
- Stop reacting late to predictable spikes.
This is the calendar media teams keep bookmarked, and forward to their group chats.
Audiences don’t engage in a vacuum.
They show up around moments.
Games.
Releases.
Holidays.
Cultural flashpoints.
Yet most media is still bought on proxies like demographics and algorithm-built lookalikes from data sets, not what people are actually watching.
Qortex helps brands run video ads inside the content people are watching around these moments, not just around broad audience buckets.
So instead of: “Target sports fans”
You can activate:
“People watching World Cup highlights”
“Viewers streaming Olympics coverage”
“Audiences consuming election analysis”
“Fans watching Marvel trailer breakdowns”
That’s the difference between Buying audiences and Activating moments. If you'd like to activate or explore what audiences might be right for you, start exploring at avi.qortex.ai or simply RSVP to an event in the calendar, and we'll reach out to you!
