Inferred Audiences: Reaching Real People Through Real Content

The Problem With Traditional Targeting

For years, marketers have relied on demographic data and static taxonomies to decide where to place ads. But the cracks are showing. Two people can look identical on paper: same age, same gender, same region and still have wildly different preferences, values, and intent. Just ask King Charles and Ozzy Osbourne.

If you’re still building campaigns around demographic proxies or lookalike audiences, you’re guessing. And in the age of algorithmic feeds, fractured attention, and video-first experiences, guessing isn’t good enough.

What Are Inferred Audiences?

Inferred Audiences are targeting segments built from real-time video consumption behavior. Rather than relying on who someone is, these audiences are derived from what someone is watching, reading, or engaging with in the moment.

Powered by Qortex’s Advanced Video Intelligence (AVI), Inferred Audiences use AI and machine learning to identify deep signals within video content, such as sentiment, themes, actions, and nuanced context that reveals intent. These signals help marketers align ads with the moments that matter most.

For example, instead of targeting "sports fans,” to sell an athletic brand,  you could reach viewers watching content about injury recovery, last-minute underdog comebacks, or youth coaching advice. These scenarios reveal far more about mindset and intent than a basic label like "sports."

How AVI Makes Inferred Audiences Possible

Qortex’s Advanced Video Intelligence is what makes Inferred Audiences work. AVI uses AI to analyze both the video itself and the environment it lives in, including what’s happening in the video, what’s being said, what kind of player it’s in, and what kind of user experience surrounds it.

Where old-school contextual targeting might call everything "sports," AVI can tell whether a video is about NBA trade rumors, ACL rehab, or motivational locker room speeches. It goes far beyond surface categories to give advertisers precision and power in how they align messages with content.

It also eliminates waste. Instead of relying on tags that are wrong nearly 90 percent of the time, AVI ensures your ads appear in the right places and resonate in real time.

Why Inferred Audiences Outperform

When you let content drive targeting, you unlock three major advantages:

1. Real-time relevance: You meet viewers in the moment they’re most engaged.
   
   
2. Privacy-safe performance: You reach audiences without relying on cookies or personal identifiers.
   
   
3. Smarter strategy: You discover insights that traditional targeting would miss, like when Premier Protein performed better on parenting content than fitness content, or when Nike’s best performance came from cooking videos instead of basketball.

Inferred Audiences evolve automatically as content trends shift and viewer behavior changes. This is not a static list or guesswork. It’s a living, learning audience that reflects what people care about today.

Built for the Way You Already Work

You don’t have to rebuild your stack. Qortex integrates with your existing DSPs, measurement tools, and media plans to enhance what you’re already doing. Whether you’re buying YouTube, CTV, or programmatic video, Inferred Audiences help you target smarter, waste less, and learn more.