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The Video Content Explosion
Video content on the internet is growing at an unprecedented rate. As of 2025, about 82% of all internet activity is video-centric. Marketers worldwide now spend over $337 billion each year on video advertising, trying to place ads within roughly 100,000 years’ worth of video content, but much of that ad spend is wasted because of poor alignment between ads and the videos or pages they run on.
In fact, our research shows a mismatch of up to 89.88% between the video playing and the surrounding page content for online ads. This creates situations where ads are appearing in unintended places without anyone’s knowledge. Worse, the partners you trust to know that are guessing. This leaves you in a precarious position.
Enter Advanced Video Intelligence (AVI). AVI is a game-changing approach (pioneered by Qortex) that uses artificial intelligence to understand video content and its relationship to campaign objectives, leading to better performance and more suitable environments.
What is Advanced Video Intelligence (AVI)?
Advanced Video Intelligence (AVI) is a method of analyzing video content using AI, machine learning, and large-scale consumer engagement data to identify the true themes, actions, sentiment, and audience signals within and surrounding videos. Unlike traditional contextual tools that rely on broad categories, Advanced Video Intelligence (AVI) is a technology that uses AI, machine learning, and consumer engagement data to analyze video content and its environment at a deep level, identifying the true themes, actions, sentiment, and inferred audience signals.
What Advanced Video Intelligence Enables
Advanced Video Intelligence is a new standard for marketers to better target, optimize, and plan campaigns by deeply understanding the content of video itself, not just relying on demographics or outdated categories.
Using AI, machine learning, and billions of content-to-consumer data points we've mapped, Advanced Video Intelligence identifies the true themes, actions, sentiment, and audience signals within video content across channels like CTV, YouTube, and digital video.
This enables advertisers and agencies to achieve stronger content alignment, build inferred audiences based on what viewers are engaging with (not who they are), and drive better performance, more efficient media spend, and deeper strategic insights — all without needing cookies or invasive tracking.
Unlike traditional “contextual” solutions that oversimplify content categorization, Advanced Video Intelligence captures the complex and often unexpected relationships between content and consumer behavior, helping brands align smarter and perform better.
How is Content Alignment Different from Contextual?
Most targeting today is like advertising based on bookstore sections. If you’re in the 'Sports' section, you advertise golf clubs. If you’re in 'Parenting,' you advertise baby products.
But content alignment, which is what Advanced Video Intelligence enables, is like actually reading the book.
Maybe in a 'Golf' book, there’s a chapter about travel and luxury experiences. Maybe in a 'Parenting' book, there’s a story about starting a business.
When you understand the real content, you realize golf content can be a great place to sell cars and watches, not just golf clubs.
Advanced Video Intelligence lets you align your message to true moments inside the content.
Why AVI Matters in a Video-Flooded World
With the sheer volume of videos online, the old ways of placing ads are increasingly inefficient. Many brands still rely on broad context categories or simply throw ads across popular sites and hope for the best. The problem is, without understanding the specific video content, there’s a limit to your decision-making.
Consumer attention is a scarce resource. If an ad isn’t relevant to what the viewer is watching, it’s likely to be skipped or ignored. When an ad is aligned with video content that complements it, performance shoots up. In fact, content-aligned ads have been shown to boost campaign performance by 73% compared to old-fashioned cookie-based targeting.
Another reason AVI matters is the quality of the environment. Not all video placements are equal, a video ad can play in a large, prominent player on a respected publisher site or in a tiny, muted box in the corner of an obscure site. High-quality video environments have been found to increase viewer attention by 6.8X and significantly boost brand favorability, consideration, and purchase intent (on the order of +30% improvements). AVI helps identify these quality signals by looking at the outside-the-player context.
In short, in a world overflowing with video content, AVI can act as a filter and a guide, steering your ads to the most relevant content and the most effective environments. This ensures that every ad impression works harder, capturing more attention and driving better outcomes rather than getting lost in the noise.
Marketers can use these insights to inform strategy, optimize spend, expand targeting, and improve creative. Whether it’s shifting budget to better-performing content categories or verifying that media partners are delivering as promised, AVI supports smarter decision-making at every stage.
Built for How Marketers Work
AVI doesn’t require rebuilding your entire stack. Insights from platforms like Qortex can plug into your existing DSP, measurement tools, or planning process. The result is a data-driven, privacy-friendly reporting in order to elevate your video strategy without adding friction.
Whether you're trying to boost attention, cut wasted spend, or prove the real value of your placements, we’ll help you get more out of every impression. Let’s talk about how Qortex can power your next campaign.
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