The Display Room

A blog by Qortex
Smarter Media Planning vs Wiser Media Planning

AI

Smarter Media Planning vs Wiser Media Planning

Planning tools and DSPs have never been more advanced. Automation is faster. Optimization is more aggressive. Contextual targeting is more widely adopted. Yet nearly 9 out of 10 videos are still misclassified.

January 9, 2026
Anheuser-Busch’s Three Big 2026 Super Bowl Commercial Bets
Streaming

Anheuser-Busch’s Three Big 2026 Super Bowl Commercial Bets

The Super Bowl draws one of the most fragmented audiences on television, and in 2026, Anheuser-Busch placed three very different creative bets to meet them there. Using Agentic Video Intelligence, we analyzed Budweiser, Bud Light, and Michelob ULTRA to see which ad resonated most, with who, and why one emerged as the clear standout.

January 30, 2026
Qortex unveils Creative Gallery for Video and Image formats
Ad Tech

Qortex unveils Creative Gallery for Video and Image formats

Our award-winning ad formats, In-Image and On-Stream, are designed to fit into the natural flow of content consumption. The In-Image format overlays ads directly on top of pictorial content, while On-Stream does the same for video content. Both are engineered to be visually engaging without disrupting the user experience, ensuring your audience can engage with content without unwanted interruptions.

October 31, 2024
The Attention Economy and How AI is Enforcing It
AI

The Attention Economy and How AI is Enforcing It

Discover how AI is revolutionizing the attention economy by helping businesses capture, retain, and measure people's attention in an increasingly information-rich digital landscape.

August 6, 2024

Recent articles

Ad Tech

What is a Content Clean Room?

By ensuring compliance with data protection laws and avoiding the pitfalls of sharing sensitive information, Content Clean Rooms are redefining how performance data is accessed and utilized.

January 17, 2025
Ad Tech

Video Privacy Lawsuits Cost These Six Companies $45.89M+ in 2024

Learn how 2024’s VPPA lawsuits reshaped video privacy and discover how Qortex’s Content Clean Rooms help businesses stay compliant while maximizing content insights.

January 10, 2025
CTV

Connected TV Advertising: A Market on the Verge of Transformation

Connected TV advertising is at a turning point, with outdated ad models giving way to innovative, AI-driven formats like Qortex's on-stream ads that enhance rather than interrupt the viewing experience. As CTV continues to grow, these advancements are reshaping the advertising landscape, offering brands unparalleled opportunities to engage audiences effectively.

December 14, 2024
CTV

How to Plan and Assess Your Video Campaign with Key Consumer Behavior Insights

Video-based advertising aligns with key relationship marketing principles—personalization, trust, omnichannel experiences, and brand loyalty—by using tailored content and data-driven insights to enhance consumer engagement, conversions, and long-term loyalty.

December 7, 2024
Partnerships

Qortex Goes CTV with Zype: Unlocking New Revenue Opportunities for CTV Publishers

The collaboration between Qortex and Zype empowers publishers to effectively monetize their video content in CTV and web environments using innovative ad formats that resonate with audiences and drive incremental revenue.

December 6, 2024
Partnerships

Qortex Joins Amazon Connections Marketplace: Unlocking New Revenue Opportunities for Publishers

The integration of Qortex with the Amazon Connections Marketplace opens the door for publishers to quickly and efficiently monetize their video content through innovative ad formats that resonate with audiences and drive incremental revenue.

October 22, 2024
CTV

Qortex Expands Into Connected TV (CTV)

By developing interactive native ad formats for leading platforms such as Roku, LG, Fire Stick, Samsung, and Vizio, Qortex continues to deliver on our promise of creating ad experiences that are seamless, intuitive, and effective.

October 22, 2024
Ad Tech

In-Image: Revolutionizing Monetization with Seamless, Interactive Ad Experiences

In-Image is an innovative ad format from Qortex that transforms photography into interactive, revenue-generating assets. By seamlessly integrating contextually relevant ads into images, it enhances viewability and user engagement while allowing publishers to maintain full control over ad behavior. In-Image enables new revenue streams from existing photography, optimizing visual content for both engagement and monetization.

October 23, 2024

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