The Display Room

A blog by Qortex
Smarter Media Planning vs Wiser Media Planning

AI

Smarter Media Planning vs Wiser Media Planning

Planning tools and DSPs have never been more advanced. Automation is faster. Optimization is more aggressive. Contextual targeting is more widely adopted. Yet nearly 9 out of 10 videos are still misclassified.

January 9, 2026
Anheuser-Busch’s Three Big 2026 Super Bowl Commercial Bets
Streaming

Anheuser-Busch’s Three Big 2026 Super Bowl Commercial Bets

The Super Bowl draws one of the most fragmented audiences on television, and in 2026, Anheuser-Busch placed three very different creative bets to meet them there. Using Agentic Video Intelligence, we analyzed Budweiser, Bud Light, and Michelob ULTRA to see which ad resonated most, with who, and why one emerged as the clear standout.

January 30, 2026
Qortex unveils Creative Gallery for Video and Image formats
Ad Tech

Qortex unveils Creative Gallery for Video and Image formats

Our award-winning ad formats, In-Image and On-Stream, are designed to fit into the natural flow of content consumption. The In-Image format overlays ads directly on top of pictorial content, while On-Stream does the same for video content. Both are engineered to be visually engaging without disrupting the user experience, ensuring your audience can engage with content without unwanted interruptions.

October 31, 2024
The Attention Economy and How AI is Enforcing It
AI

The Attention Economy and How AI is Enforcing It

Discover how AI is revolutionizing the attention economy by helping businesses capture, retain, and measure people's attention in an increasingly information-rich digital landscape.

August 6, 2024

Recent articles

Tech & Data

Earliest Signal of Intent

How to identify the earliest signal of intent.

May 1, 2026
Ad Tech

The Missing Layer in Most Data Stacks: Video-Derived Signals

Video provides an incredibly rich signal most are not taking advantage of.

April 26, 2026
Ad Tech

You Know Where Your Ads Run. But Do You Know How They Appear?

Do You Know Your Brand Appears?

April 26, 2026
Ad Tech

Why Brand Safety in Video Is Broken (Even When Content Looks Safe)

Most brand safety tools rely on categories, but video doesn’t behave that way. Here’s why nearly 90% of content is miscategorized and what it means for your brand.

April 26, 2026
Advertising

Weekly Advanced Video Insights: Where Audience Attention Moved This Week (Feb. 16)

Audience attention does not disappear after major cultural moments. It shifts quickly toward whatever feels most urgent in the real world, and this week, that shift was unmistakable.

March 16, 2026
Advertising

New Data Reveals the Super Bowl Is a Year-Round Advertising Opportunity

New video data shows the Super Bowl drives sustained year-round conversation, with 25% of peak attention occurring outside game week. Learn how advertisers can use cultural signals to capture early intent and maximize media efficiency.

March 16, 2026
Ad Tech

Super Bowl LX Snack Brand Faceoff: Early Signals from Pringles, Lay’s, and Ritz

Using Qortex Agentic Video Intelligence, we analyzed early signals from Pringles, Lay’s, and Ritz to understand which audiences each teaser resonates with, how those signals expand beyond the obvious, and where each brand appears best positioned heading into the full Super Bowl LX broadcast.

March 16, 2026
Ad Tech

When Page Context and Video Context Don’t Match: What Early Signals Reveal About Contextual Classification

Early Qortex research reveals widespread mismatches between page-level and video-level contextual classifications, highlighting why granular video intelligence matters for modern advertising and brand safety.

January 30, 2026

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