The Display Room

A blog by Qortex

Smarter Media Planning vs Wiser Media Planning

Planning tools and DSPs have never been more advanced. Automation is faster. Optimization is more aggressive. Contextual targeting is more widely adopted. Yet nearly 9 out of 10 videos are still misclassified.

January 9, 2026

Streaming

Anheuser-Busch’s Three Big 2026 Super Bowl Commercial Bets

The Super Bowl draws one of the most fragmented audiences on television, and in 2026, Anheuser-Busch placed three very different creative bets to meet them there. Using Agentic Video Intelligence, we analyzed Budweiser, Bud Light, and Michelob ULTRA to see which ad resonated most, with who, and why one emerged as the clear standout.

January 30, 2026

Ad Tech

Qortex unveils Creative Gallery for Video and Image formats

Our award-winning ad formats, In-Image and On-Stream, are designed to fit into the natural flow of content consumption. The In-Image format overlays ads directly on top of pictorial content, while On-Stream does the same for video content. Both are engineered to be visually engaging without disrupting the user experience, ensuring your audience can engage with content without unwanted interruptions.

October 31, 2024

The Attention Economy and How AI is Enforcing It

Discover how AI is revolutionizing the attention economy by helping businesses capture, retain, and measure people's attention in an increasingly information-rich digital landscape.

August 6, 2024

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OCR Meaning & How it is Used in Contextual Advertising

Imagine a world where machines can read and understand video content just as easily as humans can—well, with Optical Character Recognition (OCR), we’re already there.

October 23, 2024

Should Your Small Business Use AI?

When someone thinks about advertising spend, it’s easy to think that the biggest contributors are the big, corporate companies, but in reality, the small and medium businesses could be the movers and shakers in the AI space.