The Display Room

A blog by Qortex
Smarter Media Planning vs Wiser Media Planning

AI

Smarter Media Planning vs Wiser Media Planning

Planning tools and DSPs have never been more advanced. Automation is faster. Optimization is more aggressive. Contextual targeting is more widely adopted. Yet nearly 9 out of 10 videos are still misclassified.

January 9, 2026
Anheuser-Busch’s Three Big 2026 Super Bowl Commercial Bets
Streaming

Anheuser-Busch’s Three Big 2026 Super Bowl Commercial Bets

The Super Bowl draws one of the most fragmented audiences on television, and in 2026, Anheuser-Busch placed three very different creative bets to meet them there. Using Agentic Video Intelligence, we analyzed Budweiser, Bud Light, and Michelob ULTRA to see which ad resonated most, with who, and why one emerged as the clear standout.

January 30, 2026
Qortex unveils Creative Gallery for Video and Image formats
Ad Tech

Qortex unveils Creative Gallery for Video and Image formats

Our award-winning ad formats, In-Image and On-Stream, are designed to fit into the natural flow of content consumption. The In-Image format overlays ads directly on top of pictorial content, while On-Stream does the same for video content. Both are engineered to be visually engaging without disrupting the user experience, ensuring your audience can engage with content without unwanted interruptions.

October 31, 2024
The Attention Economy and How AI is Enforcing It
AI

The Attention Economy and How AI is Enforcing It

Discover how AI is revolutionizing the attention economy by helping businesses capture, retain, and measure people's attention in an increasingly information-rich digital landscape.

August 6, 2024

Recent articles

Streaming

Super Bowl LX Food Delivery Faceoff: Early Signals from Instacart, Uber Eats, and Grubhub

Every Super Bowl ad competes in the same moment, but not every brand is trying to win the same way. Using Qortex Advanced Video Intelligence, we analyzed early signals from Instacart, Grubhub, and Uber Eats to understand which audiences each campaign resonates with and where the real advantages emerge.

January 30, 2026
AI

Resonance Score: The Future of Measuring Ad Effectiveness

Traditional attention and performance metrics don’t capture the full story of whether an ad is truly working. At Qortex, we believe the answer lies in Resonance: a more predictive, science-backed metric that measures how well an ad connects with its audience.

September 15, 2025
AI

Campaign of the Week: Coca-Cola – Together Always

Coca-Cola’s “Together Always” campaign shows the timeless power of fútbol to unite, even the most unlikely pairs. What stood out most in Qortex AVI’s analysis was how far beyond core sports fans the resonance extended. With resonance scores above 85 across multiple audiences, this campaign demonstrates how a creatively consistent idea can travel across communities and contexts.

September 4, 2025
AI

Battling Signal Loss in Advertising with Content

Think you know your audience? You might be wrong. See why what people watch says more than who they are—and why content is the real key to connection.

July 26, 2025
Questions

Qortex Questions: Guess the Context. What’s This Video Really About?

Our AI scans thousands of videos across the web and CTV, analyzing their content in ways that might surprise you. Can you guess what our AI picked up?

April 23, 2025
Ad Tech

The Power of Content: What TikTok Teaches Us About Video Advertising

Discover how the power of content alignment grew TikTok's userbase by 93% since 2020, and increased ad revenue by 57.4% from 2021-2024.

January 17, 2025
Ad Tech

What is a Content Clean Room?

By ensuring compliance with data protection laws and avoiding the pitfalls of sharing sensitive information, Content Clean Rooms are redefining how performance data is accessed and utilized.

January 17, 2025
Ad Tech

Video Privacy Lawsuits Cost These Six Companies $45.89M+ in 2024

Learn how 2024’s VPPA lawsuits reshaped video privacy and discover how Qortex’s Content Clean Rooms help businesses stay compliant while maximizing content insights.

January 10, 2025

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